Strawberry Powder

Freeze-dried strawberries, milled into a powder. One ingredient. No sugar, no colouring, no flavouring — the colour and the tartness are the fruit's own.

What it tastes like

Intensely strawberry, and more tart than you expect. Freeze-drying concentrates everything, including the acidity, so a spoonful tastes sharper than a fresh strawberry rather than sweeter.

It is not a sweetener. It adds strawberry flavour and a real pink colour, but if you want the result sweet, the sweetness has to come from somewhere else.

How to use it

• Sparkling water — a teaspoon turns a glass pink. Stir it into a syrup first, or it floats
• Smoothies and shakes — flavour without watering the drink down the way frozen fruit does
• Frosting and buttercream — this is where it earns its place. Real strawberry colour and flavour with no added liquid to split the mix
• Yogurt and overnight oats — stir in the night before
• Dusting — over cakes, doughnuts and chocolate

Start with a teaspoon. It is concentrated, and it is easy to overdo the tartness.

Ingredients and label

Strawberries. The full nutrition panel and ingredient statement are printed on the bag.

Certifications

Non-GMO · Kosher · Vegan · Dairy Free · Gluten Free

Common questions

Is it certified organic?
No. We are not USDA organic certified and we do not use the word. If you find an older listing that says otherwise, it is out of date.

Is there any added sugar?
No. The bag contains strawberries and nothing else. Any sweetness is the fruit's own.

Why is it so tart?
Freeze-drying removes the water and concentrates what is left, acidity included. That is also why the flavour is so strong.

Does it dissolve?
It disperses rather than dissolving. Mix it into something wet — a syrup, yogurt, a little of the liquid — before adding the rest, or it will float.

No one is perfect. Just have good balance.